North Star

My goal is to make a living by being my best self, and to do my damndest to pay attention to what that means. It means 9 – 5 does not apply, and I work because I believe the work matters, not because I’m punching the clock. It means sometimes compromising a paycheck but never compromising my integrity. It means a commitment to lifelong learning and to the occasional discomfort of growing pains. That’s where the growth happens. It means using my words to compel action, and not chewing on the placebo of complacent inspiration. It means craving something heartier. It means sharing the stories I believe in, with all of my heart. Love bigger. Reach farther.

This is my compass, my North Star, and the reason why I have a website with my name on it! This is a place to house some of the details that tend to fall within the path of this little light of mine. As I continually strive to be my best self — and to even know what that means so I can keep doing it — I’m withdrawing myself from the scatters of social media, eliminating the distraction and the taunting seduction of simple sugar validation. Instead … I’ll save the social media energy for helping my clients love bigger and reach farther.

“Kelli makes good things great. Kelli came to develop and implement the brand voice and persona of Mountain House and elevated our social media to the moon! Her enthusiasm, passion, savvy, empathy and initiative have helped the Mountain House brand to be seen as more than just “camping food.” Kelli is responsible for infusing Mountain House with deeper trust, transparency, and style. I would prefer not to tell the world about this so that we can keep her all to ourselves, but the world needs more of Kelli.”

 

Brandy Lamb, Director of Innovation, OFD Foods

Kelli is creative, detail-oriented and was able to create a strong brand voice that spoke to our fans, and grow our base. She is knowledgeable, and keeps herself up-to-date on the fast-pasted social media marketing trends. Any company that has an opportunity to work with Kelli is very fortunate, she is top-notch!

Gillian Beerman, MOBY Wrap founder