North Star

My goal is to make a living by being my best self, and to do my damndest to pay attention to what that means. It means 9 – 5 does not apply, and I work because I believe the work matters, not because I’m punching the clock. It means sometimes compromising a paycheck but never compromising my integrity. It means a commitment to lifelong learning and to the occasional discomfort of growing pains. That’s where the growth happens. It means using my words to compel action, and not chewing on the placebo of complacent inspiration. It means craving something heartier. It means sharing the stories I believe in, with all of my heart. Love bigger. Reach farther.

This is my compass, my North Star, and the reason why I have a website with my name on it! This is a place to house some of the details that tend to fall within the path of this little light of mine. As I continually strive to be my best self — and to even know what that means so I can keep doing it — I’m withdrawing myself from the scatters of social media, eliminating the distraction and the taunting seduction of simple sugar validation. Instead … I’ll save the social media energy for helping my clients love bigger and reach farther.

Kelli is creative, detail-oriented and was able to create a strong brand voice that spoke to our fans, and grow our base. She is knowledgeable, and keeps herself up-to-date on the fast-pasted social media marketing trends. Any company that has an opportunity to work with Kelli is very fortunate, she is top-notch!

Gillian Beerman, MOBY Wrap founder

“Kelli is the foundation beneath the success of our brand’s social media strategy. Her insights and organizational skills make our marketing efforts and outreach seamless. Regarding any campaign since Kelli joined our team, we ask ourselves how we can tie it to our social media and leverage that success. She’s the sole purpose for the rapid growth of our followers over the last few years, and has helped establish key partnerships with outdoor industry giants. Her approach to work, flexibility, and sense of humor make Kelli a one-of-a-kind asset who will help any brand or company thrive. She is simply irreplaceable.”


Spencer Kloewer, Associate Brand Manager and super ninja, Mountain House