North Star

My goal is to make a living by being my best self, and to do my damndest to pay attention to what that means. It means 9 – 5 does not apply, and I work because I believe the work matters, not because I’m punching the clock. It means sometimes compromising a paycheck but never compromising my integrity. It means a commitment to lifelong learning and to the occasional discomfort of growing pains. That’s where the growth happens. It means using my words to compel action, and not chewing on the placebo of complacent inspiration. It means craving something heartier. It means sharing the stories I believe in, with all of my heart. Love bigger. Reach farther.

This is my compass, my North Star, and the reason why I have a website with my name on it! This is a place to house some of the details that tend to fall within the path of this little light of mine. As I continually strive to be my best self — to even know what that means so I can keep doing it — I’m withdrawing myself from the scatters of social media, eliminating the distraction and the taunting seduction of simple sugar validation. It’s not helping me be my best self, so instead … I’ll save the Facebook energy for helping my clients love bigger and reach farther.

Kelli is everything a marketing team could want. She believes in what she’s selling, and has an effortless way of getting you to believe too. Her enthusiasm is infectious. I get contacted by a lot of different marketers through my blog. Some offer to pay me. Others offer me product. Most get ignored, their e-email sent silently to my digital trashcan. Kelli offered friendship. She had read my blog. Actually read it! She hadn’t copy and pasted a couple titles into a form letter designed for mass distribution. She read what I was writing and was genuinely complementary.

Over the course of a few different emails she introduced my wife and I to gDiapers. Eventually she sent us some product, and we happily wrote about it. Then we continued to write about it, commented on their Facebook page, told our friends, and became part of the community. Kelli could have just sent out a thousand free gDiapers to a thousand bloggers and would have probably had a pretty successful link building campaign, but instead she put her personal touch on it and built an amazing network of brand advocates. I can put a price tag on a few links, but people who will continue to talk and promote long after their review is posted isn’t something you can put a dollar value on. Kelli exemplifies a great marketer. Any team would be lucky to have her. I look forward to working with her again someday.

John Kinnear, blogger and marketing director

Working with Kelli was a breeze. She was easy going and understanding of our corporate process and very quickly adapted to the voice we were trying to portray for our brand. She also proved skillful in driving social engagement on the channels we focused on. I highly recommend her.

Kenny Larson, OFD foods