Kelli is everything a marketing team could want. She believes in what she’s selling, and has an effortless way of getting you to believe too. Her enthusiasm is infectious. I get contacted by a lot of different marketers through my blog. Some offer to pay me. Others offer me product. Most get ignored, their e-email sent silently to my digital trashcan. Kelli offered friendship. She had read my blog. Actually read it! She hadn’t copy and pasted a couple titles into a form letter designed for mass distribution. She read what I was writing and was genuinely complementary.
Over the course of a few different emails she introduced my wife and I to gDiapers. Eventually she sent us some product, and we happily wrote about it. Then we continued to write about it, commented on their Facebook page, told our friends, and became part of the community. Kelli could have just sent out a thousand free gDiapers to a thousand bloggers and would have probably had a pretty successful link building campaign, but instead she put her personal touch on it and built an amazing network of brand advocates. I can put a price tag on a few links, but people who will continue to talk and promote long after their review is posted isn’t something you can put a dollar value on. Kelli exemplifies a great marketer. Any team would be lucky to have her. I look forward to working with her again someday.