GladRags

Why I work with them:

GladRags became my first client as a freelance communications strategist in 2014. GladRags champions period positivity, working to eliminate the menstruation taboo. Their reusable products promote better health for all menstruators, while saving people money, and keeping period trash out of landfills. They’re a small biz with huuuuuge heart, managed by three of the most phenomenal women I’m honored to know. I couldn’t love them more. Not possible. Also, there are pugs at the office, so …

What I do for them:

I manage GladRags social media strategy, including content and community management, as well as Facebook and Instagram advertising, lifestyle photography, and coordinating brand collaborations.

 

Mountain House

Mountain House

Why I work with them:

Because Mountain House is a homegrown Oregon brand. Because their freeze-dried meals encourage people to explore the outdoors beyond a quick hike. Because having some just-add-water meals and gallons of water in my garage makes me feel a bit more prepared for “just in case” scenarios, and let’s face it, there are a lot of them looming. I strive to reduce the amount of waste I create, and single-use packaging is certainly contrary to my efforts toward a zero waste lifestyle. But frankly, I don’t have the time or resources to freeze dry my own food. I do use Mountain House meals when I go backpacking. And I do have them on hand for “just in case”. And the company is continually looking at ways to innovate to incorporate organic, non-gmo ingredients, and to explore more efficient packaging, effectively reducing waste. For these reasons alone, theirs is a story I believe in.

What I do for them:

I manage Mountain House’s online communications strategy, including social media management, content, and community management, Facebook and Instagram advertising, email marketing campaigns, brand partnerships and influencer collaborations, and managing the brand ambassador program.